We all were brought up with colour theory where primary colours is Red Green Blue (RGB) however for the printing industry the primary colours are Cyan(C), Magenta (M), Yellow (Y) and Black (K).
When asking for an estimate or submitting a project we may ask if your project requires CMYK or PMS printing. Design agencies or designers can easily answer that question, however to the regular business owner who just want to print their promotional material or simply their business cards this can be very confusing.
Pantone Matching System also known as PMS, or Simply Pantone is like its name describes it a colour matching system used by a wide variety of industries to standarized the colours through your promotional material and marketing efforts. PMS uses a single ink to create the colour needed while CMYK uses a combination of four inks.