Variable Data Printing (VDP) is also known as personalized printing. It includes the mass print production of a specific piece with personalized, or variable, fields. It automates the direct mail process so that each direct mail piece can look as if it’s been carefully designed and printed for each individual. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses, making your campaigns more effective!
Applications of Variable Data Printing
- Direct mail promotions
- Personalized Invitations
- Buck Slips
- Brochures & Catalogues
… Your imagination is the limit!
Benefits of City Press Personalized Printing
- Faster Turn Around
- Allows for individually targeted offers
- Allows small quantities to large mailers
- Proven ability to generate greater consumer response, connecting with customer in a unique way
- Target audience address printed directly on the mailed piece – ask about our direct mailing services